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The event, which is estimated to draw 15,000 to 20,000 spectators and participants this year, will feature three activity areas, two fun races and three criterium races.
“This event is the (Greater West Chester Chamber of Commerce’s) opportunity to expose the region to West Chester and realize what a gem of a town we have,” said Mark Yoder, president of the chamber. “On the day of the race, West Chester is packed, the bars and restaurants are packing and people are realizing what great shopping and dining experiences there are.”
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The Iron Hill Twilight Race Series will have three activities – a Kid’s Zone, a community festival and a block party. Each one will have its own uniqueness, such as kid-friendly activities in the Kid’s Zone, local business vendors in the festival and live music in the block party.
All the fun begins at 3:30 with the Kid’s Race for any child between the ages of 3 to 10. The only requirements for the children to participate is a bicycle, tricycle or Big Wheels of any kind, a helmet and permission from a parent or guardian.
There will be plenty of laughter and enjoyment for the Trike Challenge as teams of five adults race in a series of heats on adult-sized tricycles.
For the more serious fan, the criteriums begin at 5:45 with the Amateur Men’s Criterium, followed by the Pro Women’s Criterium and ending with the Iron Hill Twilight Criterium.
All three of those races will feature top cyclists, both locally and from across the country and will each take place on the same 0.6-mile course through eight blocks of West Chester, including four 90-degree turns and a short rise.
“Our hope is these events encourage guests to revisit downtown West Chester and take advantage of everything we have to offer,” Yoder said.
The race series is presented by the Greater West Chester Chamber of Commerce, though, as Yoder said, it isn’t without the help of many in the community.
“The chamber couldn’t possibly put on this type of event without the help from the volunteers, the support of the sponsors and the partnership with the Borough of West Chester,” Yoder said.